Tuesday, February 1, 2011

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Donettes and adventure in "Physics and Chemistry 'sweep in social networks

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The new official Facebook page Donettes has got 14,000 fans (85% within the target) in less than a month thanks to the campaign 'X my Donettes I go in physics or chemistry. "

The brand began in mid-November found a spectacular season in which the proposed share Donettes by an application on Facebook for Internet to become, for one day, actors teen series 'Physics and Chemistry' . addition, just by participating, users could get rolling passes assists, clothes of the protagonists, to one of merchandising of 130 awards were offered in the series. Advertising Delirium
handled strategic and creative development of the campaign included a microsite and online creatives (banners, rectangles, etc..) Application development and implementation in social networking and community management of branding, packaging design and all material PLV (Billboard, buckets, etc..) for mass market.

Achieved: The new official website Facebook of Donettes achieved 14,000 fans (85% within the target) in less than a month. ' Entry Social Media in a high profile brand as Donettes always an ambitious task. We connected very well with the public, creating a strong link in a short time and becoming part of their lives online. Because of this, we have made the user to interact in the spaces regularly brand ' Marcos Arteaga said , director of Social Media Agency.

PrMarketing

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